Higher than the channel's typical Shorts.
Three changes: a sharp hook rebuilt around one idea, retention-first editing that followed Shorts pacing, and packaging that matched what was already working in the niche.
Engaged views.
We stopped asking how to make the video better and started asking where people were leaving. We reviewed the drop-off before the next shoot, then changed the format.
Views from one Short, and still gaining.
It was built as an asset, not a campaign: evergreen demand, searchability, suggested-video potential and strong framing. A viral video gets attention. An evergreen video keeps working.
17.9M public views across the videos on this site. Across all our work: 400+ videos produced, 5+ years editing, 1.84M total likes.
