Notes from the library
The blog
Results / NOV 2, 2026
Three changes, one outcome
How one Short performed 5.7 times above the channel's typical Shorts.
Results / NOV 2, 2026
Built as an asset, not a campaign
A viral video gets attention. An evergreen video keeps working. Here's what we look for.
Method / NOV 2, 2026
Where are people leaving?
We stopped asking how to make the video better, and started asking one question before every shoot.