@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/46a9e2f250689b4a-s.0-dom-5bn10r2.woff2)format("woff2");unicode-range:U+460-52F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/76b70a1dbe058eb5-s.1y4-pdgsjb-pw.woff2)format("woff2");unicode-range:U+301,U+400-45F,U+490-491,U+4B0-4B1,U+2116}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/2fb76073e23fd9e4-s.3lvt2whj97whp.woff2)format("woff2");unicode-range:U+1F??}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/6131cbbf5549afa2-s.2uwcyprjm3xu3.woff2)format("woff2");unicode-range:U+370-377,U+37A-37F,U+384-38A,U+38C,U+38E-3A1,U+3A3-3FF}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/45462fd7b7c12654-s.0k62hbripvv8p.woff2)format("woff2");unicode-range:U+102-103,U+110-111,U+128-129,U+168-169,U+1A0-1A1,U+1AF-1B0,U+300-301,U+303-304,U+308-309,U+323,U+329,U+1EA0-1EF9,U+20AB}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/ba63f6a0e436df8e-s.3-6t-g6q0vh0a.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Inter;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/07c7676b89ed2778-s.p.2bn3s6zvc0dyp.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Inter Fallback;src:local(Arial);ascent-override:90.44%;descent-override:22.52%;line-gap-override:0.0%;size-adjust:107.12%}.ec5Qua_className{font-family:Inter,Inter Fallback;font-style:normal}.ec5Qua_variable{--font-inter:"Inter", "Inter Fallback"}
@font-face{font-family:Fraunces;font-style:italic;font-weight:100 900;font-display:swap;src:url(../media/477d3623a11ff399-s.2xm1k7t3a0pcd.woff2)format("woff2");unicode-range:U+102-103,U+110-111,U+128-129,U+168-169,U+1A0-1A1,U+1AF-1B0,U+300-301,U+303-304,U+308-309,U+323,U+329,U+1EA0-1EF9,U+20AB}@font-face{font-family:Fraunces;font-style:italic;font-weight:100 900;font-display:swap;src:url(../media/bc6263328530fcfc-s.330vchwb4izzb.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Fraunces;font-style:italic;font-weight:100 900;font-display:swap;src:url(../media/ddb686d70dc9968d-s.p.16u3vygyjnhr0.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Fraunces;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/b8ccc630e9b93600-s.2qo5md4hn_gum.woff2)format("woff2");unicode-range:U+102-103,U+110-111,U+128-129,U+168-169,U+1A0-1A1,U+1AF-1B0,U+300-301,U+303-304,U+308-309,U+323,U+329,U+1EA0-1EF9,U+20AB}@font-face{font-family:Fraunces;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/1ab3e5abcf77747f-s.1d9rlgtqyj_-l.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Fraunces;font-style:normal;font-weight:100 900;font-display:swap;src:url(../media/edb99fec956915f8-s.p.32sris142tqlb.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Fraunces Fallback;src:local(Times New Roman);ascent-override:84.71%;descent-override:22.09%;line-gap-override:0.0%;size-adjust:115.45%}.zWEdKG_className{font-family:Fraunces,Fraunces Fallback}.zWEdKG_variable{--font-fraunces:"Fraunces", "Fraunces Fallback"}
:root{--paper:#fbfbfa;--sand-100:#f2f2f0;--sand-200:#e6e6e3;--line:#e0e0dd;--grid:#0000000e;--ink-900:#0a0a0b;--ink-800:#18181a;--ink-600:#47474c;--ink-400:#6f6f75;--accent:#e5301f;--accent-deep:#b3200f;--accent-soft:#fde8e5;--night:#0a0a0b;--on-dark:#f4f4f2;--on-dark-dim:#a9a9ae;--card-radius:18px;--pad-x:64px;--section-y:72px;--max-w:1280px;--shadow-card:0 10px 30px #00000024;--font-sans:var(--font-inter), system-ui, -apple-system, sans-serif;--font-serif:var(--font-fraunces), Georgia, serif}*{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}body{background:var(--paper);color:var(--ink-800);font-family:var(--font-sans);-webkit-font-smoothing:antialiased;overflow-wrap:anywhere;margin:0;font-size:16px;line-height:1.5}a{color:inherit;text-decoration:none}img,video{max-width:100%;display:block}h1,h2,h3,p{margin:0}button,input,select,textarea{font:inherit;color:inherit}:focus-visible{outline:2px solid var(--accent);outline-offset:2px}@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important;animation:none!important}}em,.serif{font-family:var(--font-serif);letter-spacing:-.01em;font-style:italic;font-weight:400}.wrap{max-width:var(--max-w);padding-inline:var(--pad-x);margin:0 auto}.section{padding-block:var(--section-y)}.section+.section{border-top:1px solid var(--line)}.sand{background:linear-gradient(var(--sand-100), var(--paper))}.graph{background-color:var(--paper);background-image:linear-gradient(var(--grid) 1px, transparent 1px), linear-gradient(90deg, var(--grid) 1px, transparent 1px);background-size:32px 32px}.eyebrow{letter-spacing:.08em;text-transform:uppercase;color:var(--ink-600);align-items:center;gap:8px;font-size:12px;font-weight:600;display:flex}.eyebrow.dot:before{content:"";background:var(--accent);border-radius:50%;width:6px;height:6px}.h1{letter-spacing:-.03em;color:var(--ink-900);font-size:clamp(40px,5.2vw,72px);font-weight:600;line-height:1.04}.h2{letter-spacing:-.025em;color:var(--ink-900);font-size:clamp(30px,3.6vw,48px);font-weight:600;line-height:1.08}.h3{letter-spacing:-.02em;font-size:24px;font-weight:600;line-height:1.2}.lede{color:var(--ink-600);max-width:56ch;font-size:19px;line-height:1.5}.muted{color:var(--ink-400)}.small{font-size:14px}.section-head{flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:32px;display:flex}.section-head .eyebrow{margin-bottom:10px}.more{white-space:nowrap;border-bottom:1px solid;padding-bottom:1px;font-size:14px;font-weight:600}.btn{border:1px solid var(--ink-900);background:var(--ink-900);color:#fff;cursor:pointer;white-space:nowrap;border-radius:999px;justify-content:center;align-items:center;gap:8px;min-height:44px;padding:10px 20px;font-size:15px;font-weight:600;transition:transform .15s,background .15s;display:inline-flex}.btn:hover{background:var(--accent);border-color:var(--accent);transform:translateY(-1px)}.btn.ghost{color:var(--ink-900);border-color:var(--line);background:0 0}.btn.ghost:hover{background:var(--sand-100);color:var(--ink-900);border-color:var(--ink-400)}.btn.light{color:var(--ink-900);background:#fff;border-color:#fff}.btn.light:hover{background:var(--accent-soft);border-color:var(--accent-soft)}.btn.outline-light{color:var(--on-dark);background:0 0;border-color:#ffffff4d}.btn.outline-light:hover{background:#ffffff1a;border-color:#fff}.btn.danger{color:var(--accent-deep);background:0 0;border-color:#e6b8b0}.btn.danger:hover{background:var(--accent-soft);border-color:var(--accent);color:var(--accent-deep)}.btn.small{min-height:36px;padding:6px 14px;font-size:14px}.btn[disabled]{opacity:.5;cursor:not-allowed;transform:none}.header{z-index:40;-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-bottom:1px solid var(--line);background:#fbfbfad6;position:sticky;top:0}.header-inner{align-items:center;gap:28px;max-width:1440px;height:72px;margin:0 auto;padding-inline:40px;display:flex}.logo{letter-spacing:-.02em;white-space:nowrap;align-items:center;gap:10px;font-size:17px;font-weight:700;display:inline-flex}.logo-svg{width:auto;height:42px;color:var(--ink-900);--logo-knock:var(--paper,#fbfbfa);display:block;overflow:visible}.nav{gap:22px;font-size:14px;font-weight:500;display:flex}.nav a{color:var(--ink-600);white-space:nowrap}.nav a:hover{color:var(--ink-900)}.header-right{align-items:center;gap:10px;margin-left:auto;display:flex}.search-trigger{border:1px solid var(--line);width:230px;min-height:40px;color:var(--ink-400);cursor:pointer;background:#fff;border-radius:999px;align-items:center;gap:10px;padding:0 8px 0 14px;font-size:14px;display:flex}.search-trigger:hover{border-color:var(--ink-400)}.search-trigger kbd{font:inherit;background:var(--sand-100);border:1px solid var(--line);border-radius:7px;margin-left:auto;padding:2px 7px;font-size:11px}.menu-toggle,.mobile-nav{display:none}.hero{padding-block:56px 72px;overflow:hidden}.hero-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:40px;display:grid}.hero .eyebrow{margin-bottom:18px}.hero .lede{margin-block:24px 28px}.collage{height:610px;position:relative}.collage-card{aspect-ratio:9/16;width:33%;box-shadow:var(--shadow-card);background:var(--sand-200);border:3px solid #fff;border-radius:14px;transition:transform .25s;position:absolute;overflow:hidden}.collage-card:hover{z-index:6;transform:rotate(0)scale(1.03)!important}.collage-card img{object-fit:cover;width:100%;height:100%}.collage-card .caption{font-size:13px}.collage-card:first-child{z-index:1;top:40px;left:0;transform:rotate(-4deg)}.collage-card:nth-child(2){z-index:2;top:0;left:31%;transform:rotate(2deg)}.collage-card:nth-child(3){z-index:1;top:44px;left:65%;transform:rotate(3deg)}.collage-card:nth-child(4){z-index:3;top:262px;left:12%;transform:rotate(-2deg)}.collage-card:nth-child(5){z-index:4;top:238px;left:48%;transform:rotate(4deg)}.collage-note{z-index:5;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);max-width:250px;box-shadow:var(--shadow-card);font-family:var(--font-serif);background:#ffffffeb;border:1px solid #fff;border-radius:14px;padding:14px 18px;font-size:17px;line-height:1.3;position:absolute;bottom:8px;right:1%;transform:rotate(-2deg)}.how-grid{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);align-items:center;gap:56px;display:grid}.how-grid .lede{margin-block:18px 24px}.panel{border-radius:var(--card-radius);background:var(--night);color:var(--on-dark);padding:22px;box-shadow:0 24px 60px #00000040}.panel-top{letter-spacing:.08em;color:var(--on-dark-dim);justify-content:space-between;gap:12px;margin-bottom:14px;font-size:11px;font-weight:600;display:flex}.panel-top span:last-child{color:#ff5a4f}.panel-brief{font-family:var(--font-serif);border:1px solid #ffffff24;border-radius:12px;margin-bottom:8px;padding:12px 14px;font-size:17px}.panel-step{border-bottom:1px solid #ffffff14;grid-template-columns:34px 1fr auto;align-items:center;gap:8px;padding:12px 4px;font-size:14px;display:grid}.panel-step:last-child{border-bottom:0}.panel-step i{color:var(--on-dark-dim);font-size:12px;font-style:normal}.panel-step small{color:var(--on-dark-dim);text-align:right;font-size:12px}.card-grid{grid-template-columns:repeat(auto-fill,minmax(188px,1fr));gap:24px 16px;display:grid}.video-card{min-width:0;display:block}.video-thumb{aspect-ratio:9/16;background:var(--sand-200);border-radius:14px;transition:transform .2s,box-shadow .2s;position:relative;overflow:hidden;box-shadow:0 2px 8px #00000014}.video-card:hover .video-thumb{box-shadow:var(--shadow-card);transform:translateY(-3px)}.video-thumb img{object-fit:cover;width:100%;height:100%}.video-thumb:after{content:"";pointer-events:none;background:linear-gradient(#00000038,#0000 26% 66%,#0009);position:absolute;inset:0}.thumb-top{z-index:1;color:#fff;justify-content:space-between;gap:6px;font-size:11px;font-weight:600;display:flex;position:absolute;top:8px;left:8px;right:8px}.chip{-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);white-space:nowrap;text-overflow:ellipsis;background:#14111099;border-radius:999px;padding:3px 8px;overflow:hidden}.caption{z-index:1;text-align:center;color:var(--ink-900);background:#ffffffeb;border-radius:6px;padding:5px 7px;font-size:13px;font-weight:600;line-height:1.25;position:absolute;top:34%;left:10px;right:10px}.thumb-stats{z-index:1;color:#fff;flex-wrap:wrap;align-items:center;gap:3px 9px;font-size:11px;font-weight:600;display:flex;position:absolute;bottom:8px;left:8px;right:8px}.thumb-stats .outlier{color:var(--ink-900);background:#fff;border-radius:999px;margin-left:auto;padding:1px 6px}.video-meta{padding-top:10px}.video-title{font-size:14px;font-weight:600;line-height:1.3}.video-handle{color:var(--ink-400);font-size:13px}.badge-sample{background:var(--accent)}.badge-draft{background:var(--ink-900)}.carousel{position:relative}.carousel-track{scroll-snap-type:x proximity;scrollbar-width:none;grid-auto-columns:216px;grid-auto-flow:column;gap:16px;padding-bottom:10px;display:grid;overflow-x:auto}.carousel-track::-webkit-scrollbar{display:none}.carousel-track>*{scroll-snap-align:start}.carousel-nav{gap:6px;display:flex}.round-btn{border:1px solid var(--line);cursor:pointer;background:#fff;border-radius:50%;place-items:center;width:40px;height:40px;font-size:16px;display:grid}.round-btn:hover{border-color:var(--ink-900)}.split-head{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);align-items:end;gap:40px;margin-bottom:40px;display:grid}.audience-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;display:grid}.audience{border:1px solid var(--line);border-radius:var(--card-radius);background:#fff;flex-direction:column;gap:16px;padding:28px;display:flex;position:relative}.audience-num{font-family:var(--font-serif);color:var(--accent);font-size:22px;font-style:italic}.audience-thumbs{grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;display:grid}.audience-thumbs img{aspect-ratio:4/5;object-fit:cover;border-radius:10px;width:100%}.pills{flex-wrap:wrap;gap:6px;display:flex}.pill{border:1px solid var(--line);white-space:nowrap;background:#fff;border-radius:999px;align-items:center;padding:5px 12px;font-size:13px;font-weight:500;display:inline-flex}a.pill:hover,.pill.active{background:var(--ink-900);color:#fff;border-color:var(--ink-900)}.hooks-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:56px;display:grid}.hooks-grid .lede{margin-block:18px 24px}.hook-stack{gap:14px;display:grid}.hook-card{border:1px solid var(--line);background:#fff;border-radius:14px;padding:18px 20px;transition:transform .2s;display:block;box-shadow:0 6px 18px #00000012}.hook-card:nth-child(odd){transform:rotate(-.8deg)}.hook-card:nth-child(2n){margin-left:24px;transform:rotate(.8deg)}.hook-card:hover{transform:none}.hook-layer{letter-spacing:.08em;text-transform:uppercase;color:var(--accent-deep);background:var(--accent-soft);border-radius:6px;margin-bottom:8px;padding:2px 8px;font-size:11px;font-weight:700;display:inline-block}.hook-text{font-family:var(--font-serif);font-size:21px;line-height:1.25}.hook-list{grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:16px;display:grid}.hook-list .hook-card{margin:0;transform:none}.tax-grid{grid-template-columns:repeat(auto-fill,minmax(290px,1fr));gap:16px;display:grid}.tax-card{border:1px solid var(--line);border-radius:var(--card-radius);background:#fff;align-items:center;gap:22px;min-height:148px;padding:18px 20px;transition:box-shadow .2s,transform .2s;display:flex}.tax-card:hover{box-shadow:var(--shadow-card);transform:translateY(-2px)}.stack{flex:none;width:92px;height:108px;position:relative}.stack img,.stack span{object-fit:cover;background:var(--sand-200);border:2px solid #fff;border-radius:9px;width:62px;height:108px;position:absolute;top:0;left:18px;box-shadow:0 3px 10px #0000002e}.stack>:first-child{transform:rotate(-9deg)translate(-14px)}.stack>:nth-child(2){transform:rotate(8deg)translate(14px)}.stack>:nth-child(3){transform:none}.tax-name{letter-spacing:-.01em;font-size:19px;font-weight:600}.tax-count{font-family:var(--font-serif);color:var(--ink-400);font-size:15px;font-style:italic}.concept-list{border-top:1px solid var(--line);grid-template-columns:repeat(2,minmax(0,1fr));column-gap:48px;display:grid}.concept-row{border-bottom:1px solid var(--line);grid-template-columns:56px 1fr auto;align-items:baseline;gap:8px;padding:15px 0;display:grid}.concept-row:hover .tax-name{color:var(--accent)}.concept-row i{color:var(--ink-400);font-size:12px;font-style:normal;font-weight:600}.concept-row small{letter-spacing:.05em;color:var(--ink-400);text-transform:uppercase;font-size:12px}.editorial{border-radius:var(--card-radius);border:1px solid var(--line);background:linear-gradient(120deg, var(--sand-100), #fff);grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);display:grid;overflow:hidden}.editorial-body{flex-direction:column;gap:18px;padding:44px;display:flex}.editorial-art{background:var(--ink-900);grid-template-columns:repeat(3,1fr);gap:8px;min-height:380px;padding:8px;display:grid;position:relative;overflow:hidden}.editorial-art img{object-fit:cover;border-radius:10px;width:100%;height:100%}.band{background:radial-gradient(90% 140% at 100% 0%, #e5301f61, transparent 60%), var(--night);color:var(--on-dark);overflow:hidden}.band-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:40px;display:grid}.band .h2{color:#fff}.band .lede{color:var(--on-dark-dim);margin-block:18px 24px}.band-actions{flex-wrap:wrap;gap:10px;display:flex}.band-thumbs{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-block:-24px;display:grid}.band-thumbs a:nth-child(2){transform:translateY(26px)}.band-thumbs img{aspect-ratio:9/14;object-fit:cover;border:2px solid #ffffffbf;border-radius:12px;width:100%}.contact-grid{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);align-items:start;gap:56px;display:grid}.contact-grid .lede{margin-block:18px 24px}.check-list{gap:10px;margin:0;padding:0;list-style:none;display:grid}.check-list li{gap:10px;display:flex}.check-list li:before{content:"✓";color:var(--accent);font-weight:700}.form-card{border:1px solid var(--line);border-radius:var(--card-radius);background:#fff;padding:28px;box-shadow:0 16px 40px #00000014}.form{grid-template-columns:minmax(0,1fr);gap:16px;display:grid}.form-row{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;display:grid}.field{gap:6px;min-width:0;font-size:14px;font-weight:600;display:grid}.field small{color:var(--ink-400);font-weight:400}.input{border:1px solid var(--line);background:#fff;border-radius:10px;width:100%;min-width:0;max-width:100%;min-height:44px;padding:10px 12px;font-size:16px;font-weight:400}.input:focus{outline:2px solid var(--accent);outline-offset:0;border-color:#0000}textarea.input{resize:vertical;min-height:120px}.notice{border-radius:10px;padding:10px 14px;font-size:14px}.notice.error{background:var(--accent-soft);color:var(--accent-deep)}.notice.ok{color:#1c5a2b;background:#e6f3e8}.notice.warn{color:#6b4e08;background:#fdf3d9}.honeypot{width:1px;height:1px;position:absolute;left:-9999px;overflow:hidden}.auth{place-items:center;min-height:calc(100vh - 73px);padding:48px 16px;display:grid}.auth-card{width:min(440px,100%)}.auth-card h1{letter-spacing:-.02em;margin-bottom:20px;font-size:32px;line-height:1.1}.page-head{padding-block:48px 28px}.page-head .lede{margin-top:12px}.filters{z-index:20;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);background:#fbfbfaeb;flex-wrap:wrap;align-items:center;gap:8px;margin-bottom:24px;padding:12px 0;display:flex;position:sticky;top:73px}.filters .input{border-radius:999px;width:auto;max-width:100%;min-height:40px;padding:6px 10px;font-size:14px}.filters input[type=search]{flex:200px;padding-inline:16px}.results-count{color:var(--ink-400);margin-bottom:16px;font-size:14px}.empty{text-align:center;border:1px dashed var(--line);border-radius:var(--card-radius);color:var(--ink-600);justify-items:center;gap:14px;padding:56px 24px;display:grid}.pager{justify-content:center;align-items:center;gap:10px;margin-top:36px;font-size:14px;display:flex}.video-page{grid-template-columns:minmax(0,400px) minmax(0,1fr);align-items:start;gap:48px;padding-block:40px 64px;display:grid}.player{border-radius:var(--card-radius);width:100%;max-height:80vh;box-shadow:var(--shadow-card);background:#000}.video-side{gap:22px;display:grid}.stat-row{grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;display:grid}.stat{background:var(--sand-100);border-radius:12px;padding:12px 14px}.stat b{letter-spacing:-.02em;white-space:nowrap;font-size:21px;display:block}.stat span{color:var(--ink-400);font-size:12px}.breakdown{gap:10px;display:grid}.breakdown-row{border-top:1px solid var(--line);grid-template-columns:76px 1fr;gap:12px;padding:12px 0;display:grid}.prose{max-width:68ch;color:var(--ink-600);font-size:18px;line-height:1.65}.prose h2{letter-spacing:-.02em;color:var(--ink-900);margin-block:32px 8px;font-size:26px;line-height:1.2}.prose p+p{margin-top:16px}.player.embed{border:0;height:auto;max-height:none;display:block}.proof-band{background:var(--night);color:var(--on-dark);padding-block:56px}.proof-band .eyebrow{color:var(--on-dark-dim);margin-bottom:26px}.proof-grid{grid-template-columns:repeat(6,minmax(0,1fr));gap:24px;display:grid}.proof-num{letter-spacing:-.03em;color:#ff3b30;font-size:clamp(30px,3.3vw,46px);font-weight:700;line-height:1}.proof-label{color:var(--on-dark-dim);margin-top:10px;font-size:13px;line-height:1.35}.client-wall{flex-wrap:wrap;align-items:baseline;gap:8px 22px;padding-block:30px;display:flex}.client-wall span{font-family:var(--font-serif);letter-spacing:-.01em;color:var(--ink-800);font-size:21px}.client-wall small{color:var(--ink-400);font-size:13px}.engine{counter-reset:step;grid-template-columns:repeat(7,minmax(0,1fr));gap:10px;margin-top:8px;display:grid}.engine-step{border:1px solid var(--line);background:#fff;border-radius:14px;flex-direction:column;gap:10px;min-height:220px;padding:18px 16px;display:flex;position:relative}.engine-step:nth-child(6){background:var(--night);color:var(--on-dark);border-color:var(--night)}.engine-step:nth-child(6) p{color:var(--on-dark-dim)}.engine-step i{color:var(--accent);font-size:12px;font-style:normal;font-weight:700}.engine-step h3{letter-spacing:-.02em;margin:0;font-size:20px;line-height:1.15}.engine-step p{color:var(--ink-600);font-size:14px;line-height:1.4}.flow{letter-spacing:.06em;text-transform:uppercase;color:var(--ink-600);flex-wrap:wrap;align-items:center;gap:6px 10px;margin-top:22px;font-size:13px;font-weight:700;display:flex}.flow b{color:var(--accent);font-weight:700}.result{border-top:1px solid var(--line);grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:40px;padding-block:36px;display:grid}.result:first-child{border-top:0;padding-top:0}.result-big{letter-spacing:-.045em;color:var(--accent);margin-block:10px;font-size:clamp(56px,7.5vw,104px);font-weight:700;line-height:1}.result-stats{flex-wrap:wrap;gap:14px 30px;margin-block:16px;display:flex}.result-stats b{letter-spacing:-.02em;font-size:22px;display:block}.result-stats span{color:var(--ink-400);font-size:12px}.result img{border:1px solid var(--line);width:100%;box-shadow:var(--shadow-card);border-radius:14px}.result-note{background:var(--night);color:var(--on-dark);font-family:var(--font-serif);border-radius:14px;padding:28px;font-size:24px;line-height:1.25}.stage-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;display:grid}.stage{border:1px solid var(--line);border-radius:var(--card-radius);background:#fff;padding:28px}.stage-range{letter-spacing:-.035em;color:var(--ink-900);font-size:clamp(36px,4.4vw,58px);font-weight:700;line-height:1}.stage-range b{color:var(--accent);font-weight:700}.stage ol{counter-reset:s;gap:10px;margin:18px 0 0;padding:0;list-style:none;display:grid}.stage li{counter-increment:s;grid-template-columns:28px 1fr;font-size:15px;display:grid}.stage li:before{content:counter(s);color:var(--accent);padding-top:2px;font-size:12px;font-weight:700}.compare{grid-template-columns:minmax(0,1fr) minmax(0,1.4fr);gap:16px;margin-top:28px;display:grid}.compare>div{border:1px solid #ffffff29;border-radius:14px;padding:22px}.compare .ours{background:#e5301f24;border-color:#ff3b3080}.badge-ai{background:var(--accent);color:#fff}.toolkit{gap:10px;margin-top:24px;display:grid}.why-box{background:var(--sand-100);border-left:3px solid var(--accent);border-radius:12px;gap:10px;padding:18px;display:grid}.why-box h2,.why-box p{margin:0}.script-grid{grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:20px;display:grid}.script-grid h2{margin:0 0 8px}.script-grid ul{margin:0;padding-left:18px;font-size:14px;line-height:1.6}.ai-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;display:grid}.ai-card{background:var(--night,#0a0a0b);color:var(--on-dark);border-radius:14px;padding:22px}.ai-card i{color:#ff3b30;font-size:12px;font-style:normal;font-weight:700}.ai-card h3{letter-spacing:-.01em;margin:12px 0 8px;font-size:18px}.ai-card p{color:var(--on-dark-dim);margin:0;font-size:14px;line-height:1.5}.month-grid{grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:16px;display:grid}.month-card{border:1px solid var(--line);border-radius:var(--card-radius);background:#fff;flex-direction:column;gap:10px;padding:20px;transition:border-color .15s;display:flex}.month-card:hover{border-color:var(--ink-900)}.month-card p{margin:0}.month-note{background:var(--sand-100);border-radius:14px;gap:10px;margin-bottom:24px;padding:20px;display:grid}.month-note p{margin:0}.month-nav{justify-content:space-between;gap:16px;margin-block:32px 56px;display:flex}.month-admin{border:1px solid var(--line);background:#fff;border-radius:12px;gap:12px;margin-bottom:14px;padding:18px;display:grid}.month-admin h2{margin:0}.compare .flow{color:#fff;margin-top:0}.compare .flow b{color:var(--on-dark-accent,#ff3b30)}.compare h3{letter-spacing:.08em;text-transform:uppercase;color:var(--on-dark-dim);margin:0 0 12px;font-size:12px}.quote{max-width:860px}.quote p{font-family:var(--font-serif);letter-spacing:-.01em;color:var(--ink-900);font-size:clamp(24px,3vw,36px);line-height:1.22}.quote footer{color:var(--ink-400);margin-top:16px;font-size:14px}.contact-lines{gap:8px;margin-top:22px;font-size:15px;font-weight:600;display:grid}.case-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;display:grid}.case{border:1px solid var(--line);border-radius:var(--card-radius);color:var(--ink-600);background:#fff;flex-direction:column;gap:10px;padding:24px;font-size:14px;display:flex}.case b{letter-spacing:.08em;text-transform:uppercase;color:var(--ink-400);margin-bottom:2px;font-size:11px;display:block}.side-tab{z-index:30;background:var(--ink-900);color:#fff;writing-mode:vertical-rl;box-shadow:var(--shadow-card);border-radius:0 12px 12px 0;padding:16px 9px;font-size:14px;font-weight:600;position:fixed;top:42%;right:0;transform:rotate(180deg)}.side-tab:hover{background:var(--accent)}.footer{background:var(--night);color:var(--on-dark);padding-block:56px 28px}.footer-grid{grid-template-columns:minmax(0,1.5fr) repeat(4,minmax(0,1fr));gap:32px;display:grid}.footer p{color:var(--on-dark-dim);max-width:36ch;margin-top:14px;font-size:14px}.footer h4{font-family:var(--font-serif);margin:0 0 12px;font-size:16px;font-style:italic;font-weight:400}.footer ul{color:var(--on-dark-dim);gap:8px;margin:0;padding:0;font-size:14px;list-style:none;display:grid}.footer a:hover{color:#fff}.footer .logo-svg{color:#fff;--logo-knock:var(--night,#0a0a0b);height:52px}.footer-base{color:var(--on-dark-dim);border-top:1px solid #ffffff1f;flex-wrap:wrap;justify-content:space-between;gap:8px;margin-top:40px;padding-top:18px;font-size:13px;display:flex}.palette-back{z-index:60;background:#14111073;justify-content:center;align-items:flex-start;padding:12vh 16px 16px;display:flex;position:fixed;inset:0}.palette{background:#fff;border-radius:16px;flex-direction:column;width:min(620px,100%);max-height:70vh;display:flex;overflow:hidden;box-shadow:0 30px 80px #00000059}.palette input{border:0;border-bottom:1px solid var(--line);outline:none;width:100%;padding:16px 18px;font-size:17px}.palette-list{padding:6px;overflow-y:auto}.palette-item{border-radius:10px;grid-template-columns:34px 1fr;align-items:center;gap:12px;padding:8px 10px;display:grid}.palette-item:hover,.palette-item.on{background:var(--sand-100)}.palette-item img{object-fit:cover;border-radius:6px;width:34px;height:60px}.palette-empty{color:var(--ink-400);text-align:center;padding:20px;font-size:14px}.admin{grid-template-columns:220px minmax(0,1fr);min-height:calc(100vh - 73px);display:grid}.admin-side{border-right:1px solid var(--line);background:var(--sand-100);padding:28px 20px}.admin-side nav{gap:2px;margin-top:12px;font-size:14px;font-weight:500;display:grid}.admin-side a{border-radius:8px;justify-content:space-between;padding:8px 10px;display:flex}.admin-side a:hover{background:var(--sand-200)}.admin-main{min-width:0;padding:32px 40px 64px}.admin-head{flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px;margin-bottom:22px;display:flex}.admin-head h1{letter-spacing:-.02em;font-size:28px;line-height:1.15}.stat-grid{grid-template-columns:repeat(auto-fill,minmax(160px,1fr));gap:12px;margin-bottom:24px;display:grid}.table-wrap{border:1px solid var(--line);background:#fff;border-radius:12px;overflow-x:auto}.table{border-collapse:collapse;width:100%;font-size:14px}.table th{text-align:left;color:var(--ink-400);border-bottom:1px solid var(--line);white-space:nowrap;padding:10px 14px;font-size:12px;font-weight:600}.table td{border-bottom:1px solid var(--line);vertical-align:middle;padding:10px 14px}.table tr:last-child td{border-bottom:0}.table img{object-fit:cover;border-radius:6px;width:34px;height:60px}.row-actions{flex-wrap:wrap;gap:6px;display:flex}.admin-card{border:1px solid var(--line);background:#fff;border-radius:14px;margin-bottom:20px;padding:22px}.admin-card h2{letter-spacing:-.01em;margin-bottom:14px;font-size:18px}.tag-check{flex-wrap:wrap;gap:6px;display:flex}.tag-check label{border:1px solid var(--line);cursor:pointer;border-radius:999px;align-items:center;gap:6px;padding:4px 10px;font-size:13px;font-weight:500;display:inline-flex}.tag-check label:has(input:checked){background:var(--ink-900);color:#fff;border-color:var(--ink-900)}.dropzone{border:1.5px dashed var(--ink-400);text-align:center;background:var(--sand-100);border-radius:14px;grid-template-columns:minmax(0,1fr);justify-items:center;gap:8px;padding:28px;display:grid}.dropzone input[type=file]{width:100%;max-width:100%}.progress{background:var(--sand-200);border-radius:999px;width:100%;height:8px;overflow:hidden}.progress div{background:var(--accent);height:100%;transition:width .15s linear}.enquiry{border:1px solid var(--line);background:#fff;border-radius:12px;gap:8px;margin-bottom:12px;padding:18px 20px;display:grid}.enquiry.unread{border-left:3px solid var(--accent)}.enquiry-msg{white-space:pre-wrap;color:var(--ink-600);font-size:15px}@media (max-width:1200px){.nav{display:none}.menu-toggle{display:block;position:relative}.menu-toggle summary{cursor:pointer;border:1px solid var(--line);background:#fff;border-radius:50%;place-items:center;width:44px;height:44px;font-size:18px;list-style:none;display:grid}.menu-toggle summary::-webkit-details-marker{display:none}.menu-panel{border:1px solid var(--line);width:230px;box-shadow:var(--shadow-card);background:#fff;border-radius:14px;padding:8px;font-weight:500;display:grid;position:absolute;top:52px;left:0}.menu-panel a{border-radius:8px;padding:10px 12px}.menu-panel a:hover{background:var(--sand-100)}}@media (max-width:1100px){.engine{grid-template-columns:repeat(2,minmax(0,1fr))}.engine-step{min-height:0}.proof-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (max-width:960px){:root{--pad-x:32px;--section-y:56px}.result,.case-grid,.stage-grid,.compare{grid-template-columns:minmax(0,1fr)}.ai-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.hero-grid,.how-grid,.hooks-grid,.band-grid,.contact-grid,.split-head,.editorial,.video-page{grid-template-columns:minmax(0,1fr)}.collage{height:min(112vw,640px)}.collage-card:nth-child(4){top:44%}.collage-card:nth-child(5){top:40%}.hook-card:nth-child(2n){margin-left:0}.editorial-art{min-height:260px}.player{max-height:70vh}.video-page{gap:28px}.admin{grid-template-columns:minmax(0,1fr);min-height:0}.admin-side{border-right:0;border-bottom:1px solid var(--line);padding:14px 16px}.admin-side nav{white-space:nowrap;gap:6px;margin-top:6px;display:flex;overflow-x:auto}.admin-side a{gap:6px}.admin-main{padding:24px 16px 48px}}@media (max-width:640px){:root{--pad-x:16px;--section-y:44px}.header-inner{gap:10px;height:60px;padding-inline:16px}.signin-link,.search-trigger span,.search-trigger kbd{display:none}.search-trigger{justify-content:center;width:44px;height:44px;padding:0}.header-right .btn{padding-inline:14px}.filters{position:static;top:61px}.auth{min-height:calc(100vh - 61px)}.side-tab{display:none}.hero{padding-block:36px 40px}.card-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 10px}.carousel-track{grid-auto-columns:170px}.audience-grid,.concept-list,.form-row,.tax-grid,.hook-list{grid-template-columns:minmax(0,1fr)}.stat-row{grid-template-columns:repeat(2,minmax(0,1fr))}.editorial-body{padding:24px}.footer-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.footer-grid>:first-child{grid-column:1/-1}.collage-note{max-width:190px;padding:10px 12px;font-size:14px}.caption{font-size:12px}.form-card,.audience{padding:20px}.band-thumbs{margin-block:0}.proof-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.engine{grid-template-columns:minmax(0,1fr)}.client-wall span{font-size:18px}}@media (max-width:520px){.ai-grid{grid-template-columns:minmax(0,1fr)}.logo-svg{height:36px}}.service-grid{grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:32px;display:grid}.service-list{gap:8px;margin:12px 0 0;padding-left:20px;display:grid}.faq{border-top:1px solid var(--line);padding:16px 0}.faq summary{cursor:pointer;color:var(--ink-900);font-weight:600}.faq p{margin-top:10px}
